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Foundations
What is AI Visibility and why is it becoming a new layer of digital presence?
AI Visibility measures how brands appear, are described, cited and recommended in AI-generated answers.
01
AI Visibility is more than ranking
AI experiences can synthesize sources, compare alternatives and recommend brands without a traditional list of links. Presence therefore needs to be observed inside the answer itself.
02
Measure the experiment, not a screenshot
Useful measurement preserves prompts, models, market, locale, methodology and repetitions so equivalent runs can be compared.
03
Connect evidence to decisions
Brand, AEO, reputation, competitive intelligence and leadership can use the same evidence layer for different business questions.
Measure your own brand
Generic advice is a starting point. A controlled measurement shows what models actually say about your brand, competitors and sources.
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